Welcome to #AMP27 in the Cape Winelands!

In 2027, African Media Perspectives returns to the Cape Winelands in South Africa, bringing together media professionals, entrepreneurs and innovators from across the continent for another year of conversations, collaboration and fresh perspectives on the future of African media. With its rich cultural heritage, thriving creative economy and distinctive sense of place, the region offers an inspiring setting for #AMP27.

The conference programme will feature engaging plenary sessions, thought-provoking panel discussions and practical workshops designed to connect media leaders, spark new ideas and strengthen Africa’s independent media landscape.

Discover the magic of Paarl

From the iconic Paarl Rock that towers over the valley to streets lined with Cape Dutch heritage homes, Paarl blends history with modern energy. Explore its thriving markets, art galleries, and vineyards, or soak in the city’s dynamic atmosphere that inspires innovation and conversation.

In 2020, Drakenstein Municipality became the first town in Southern Africa to self-declare as a Fair Trade City, and the fourth on the continent. This reflects its commitment to ethical business, sustainability, and community-driven growth.

Easy accommodation and hospitality

Paarl and the wider Cape Winelands offer a wide range of guesthouses, boutique hotels and other accommodation options to suit different budgets and preferences. Whether you’re looking for a cosy B&B, a stylish boutique stay or something more budget-friendly, you’ll find plenty of options to make your #AMP27 visit comfortable and memorable.

We recommend booking through LekkeSlaap to explore accommodation options in and around the region.

Easy access from Cape Town International Airport

Paarl is just a 45-minute drive from Cape Town International Airport, making it highly accessible for both international and domestic visitors. Shuttles, rental cars, and private transfers make your journey smooth and stress-free.

Cafés, coffee shops, and restaurants

Paarl is a haven for food and wine lovers. The town boasts charming coffee shops, bustling cafés, and a variety of restaurants serving everything from hearty South African breakfasts to international cuisine.

Many are within walking distance of the Paarl Town Hall, perfect for a quick coffee break between sessions, while others, along with the region’s renowned vineyards, are just a short Uber ride away, offering opportunities to savor world-class wines and local flavors in stunning settings. Whether you want a casual bite, a gourmet meal, or a leisurely wine tasting, Paarl has something to delight every palate.

Join us in Paarl, South Africa, the vibrant city of Drakenstein and a recognised Fair Trade City, for #AMP27. We invite you to experience a city as inspiring as the conversations we’ll have.