After years of hosting Africa Media Perspectives in Stellenbosch, we’re thrilled to bring #AMP26 to Paarl, South Africa, a bustling town in the heart of the Cape Winelands. Officially part of Drakenstein Municipality, Paarl is alive with culture, commerce, and creativity, making it the perfect destination for media professionals from across the continent.
This year, all #AMP26 conference sessions, panels, and workshops will be hosted at the historic Paarl Town Hall, a beautifully restored venue that combines elegance with practicality. Its central location in the City of Drakenstein ensures that participants are at the heart of the city’s energy, culture, and commerce.
The Paarl Town Hall is located at 250 Main Road, Paarl.
To help you make the most of your time in the region, click here to download the latest copy of Winelands Meander, your guide to exploring the best of Paarl and the wider Cape Winelands.
From the iconic Paarl Rock that towers over the valley to streets lined with Cape Dutch heritage homes, Paarl blends history with modern energy. Explore its thriving markets, art galleries, and vineyards, or soak in the city’s dynamic atmosphere that inspires innovation and conversation.
In 2020, Drakenstein Municipality became the first town in Southern Africa to self-declare as a Fair Trade City, and the fourth on the continent. This reflects its commitment to ethical business, sustainability, and community-driven growth.
Paarl offers many guesthouses and boutique hotels suitable for all budgets, all within easy reach of the Paarl Town Hall at Market Street – the hub of #AMP26. Whether you’re looking for a cozy B&B or a stylish boutique stay, you’ll find comfort, convenience, and local charm. We recommend booking your stay through www.lekkeslaap.co.za for the best options in and around Paarl.
Paarl is just a 45-minute drive from Cape Town International Airport, making it highly accessible for both international and domestic visitors. Shuttles, rental cars, and private transfers make your journey smooth and stress-free.
Paarl is a haven for food and wine lovers. The town boasts charming coffee shops, bustling cafés, and a variety of restaurants serving everything from hearty South African breakfasts to international cuisine.
Many are within walking distance of the Paarl Town Hall, perfect for a quick coffee break between sessions, while others, along with the region’s renowned vineyards, are just a short Uber ride away, offering opportunities to savor world-class wines and local flavors in stunning settings. Whether you want a casual bite, a gourmet meal, or a leisurely wine tasting, Paarl has something to delight every palate.
Join us in Paarl, South Africa, the vibrant city of Drakenstein and a recognised Fair Trade City, for #AMP26. We invite you to experience a city as inspiring as the conversations we’ll have.
